Everyone loves talking about the multipliers. Especially in startup-land. Because that’s the only way to start off with something small and end up with something big.

So here’s a quick reminder about multiplying:

It consists of lots of small additions. Over and over again. And you have to go through each of those addition steps to achieve the end multiplication. Some of those additions you get good at, after repeatedly doing the same ones. Then some shortcuts open up, and you know 2 x 3 = 6. But for the rest, keep on at the additions.