The App As A Platform

We have barely scratched the surface of the power of mobile apps that we carry around in our pockets all day. Yo will be one of the first few apps to go deeper.

We forget that apps don’t have work in interaction cycles of Start App –> Do Something –> Stop App. Apps can live on our phones, always running, without ever interacting with us – just being a context-aware layer. Apps can invert the interaction model where they spin up our attention, ask us to do something, and then release our attention.

With Yo, being able to get someone’s attention at a critical time (and at the RIGHT time), even for half a second, is hugely powerful. And becoming a platform that guards and distributes that attention to different attention-seekers (serving the user’s interest) is equivalent to being a super-power.

Here’s an interesting series of tweets outlining what Yo can become:

1/ .@YoAppStatus is way more interesting than it appears. It's a lightweight meta-app. Developers can make mini-apps on the platform.

— Sean Haufler (@seanh) July 28, 2014

2/ These mini-apps are nearly frictionless to use without downloading anything. There are an infinite number of possible use cases.

— Sean Haufler (@seanh) July 28, 2014

3/ Follow 7AM on Yo and it pings you at that time (replaces Reminders app)

— Sean Haufler (@seanh) July 28, 2014

4/ Follow RAINY on Yo and it pings you each morning if it is going to rain (replaces Weather)

— Sean Haufler (@seanh) July 28, 2014

5/ Follow CALLMOM and it pings you if haven't called home in the last few days – I'd use this on Yo but wouldn't download a full app for it.

— Sean Haufler (@seanh) July 28, 2014

6/ There is a HUGE market for low friction push notification services. And Yo could host the whole platform.

— Sean Haufler (@seanh) July 28, 2014