Identity Is The Most Important Battlefield In Ad Tech

The critical piece of being able to show you the most relevant ad, at the right time, is knowing who you are. Not your name, or social security number, but just knowing if you are the same person who visited Macy's website last week when you are … [Read more]

How To Be Right Often

From Some advice from Jeff Bezos: During one of his answers, he shared an enlightened observation about people who are “right a lot”. He said people who were right a lot of the time were people who often changed their minds. He doesn’t … [Read more]

Apple Should Make Android Apps & SDKs

The concept is not as unthinkable as it sounds. Read on! Who is the main competitor for Google's Android OS? If Apple's iOS came to mind, it would be wrong. Android's main competitor is Android. Android has two main "flavors": There is … [Read more]

The Difference Between Android AOSP and OHA

There are two "flavors" of the Android OS: (1) OHA -- Open Handset Alliance -- which needs to be licensed from Google and used within their T&Cs, and (2) AOSP, which is the open source version of Android that anyone can fork, modify and use … [Read more]

Focus On Any Metric In Isolation Is Incorrect

From Growth Hacking Is Bullshit: For near-term growth-orientated product teams (often called “growth teams”) and marketing teams, focussing on the immediately measurable should not translate to focussing on the trivial. The size of the changes … [Read more]

Product Managers Are Not Mini-CEOs

From Balanced Product Management: “But,” you say, “product is supposed to be the mini-CEO and the vision, right? How can you be the vision if you’re not deciding all the things?” Here’s the secret— [...] a good product person works … [Read more]

Selling Is Never About Convincing

From Mark Cuban on his blog "The 6 Things You Need to Know to be Great in Business": 1. Know how to sell. Selling means being able to convey why your product or service, which may be you if you are looking for a job, will make things better. … [Read more]

Leaderboards In Games And Classrooms

Leaderboards are found in all games -- they are expected to drive competition, inspire participants to strive harder to win, and play more. As such, most social & mobile games use them as do some other savvy apps (Foursquare, … [Read more]

Personalized UI: Shape Shifting

Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more pondering, and Google's … [Read more]

Kill All Daemon Processes

Paul Buchheit is one of my favourite essayists. I only wish he would write more often. Here's an excerpt from his latest "The Technology", which you must, must, must read: Which brings me to the second pattern: Kill all daemon processes. For … [Read more]